About
Meet your Aesthetics Business Coach
Business Strategy That Works Alongside Your Clinical Expertise
Hey, I am Duncan the Aesthetic Coach.
You know how to deliver excellent clinical results.
I know how to build a business that supports, sustains and rewards that expertise.
When you bring the medical skill—and the drive—and I bring the strategic clarity, commercial insight, and structure, we create a business that performs at the level it should.
This is where my experience comes in. With two decades of running high-performance businesses, I offer tried and tested strategic advice based on what your business actually needs—nothing generic, nothing performative.
I work alongside you to:
Identify the issues holding the business back
Prioritise changes that will make the biggest difference
Provide plug and play resources that save time and raise standards
Introduce trusted providers and experts from my professional network
Offer structure, accountability and support to keep you moving forward
This is about running your clinic properly.
Not just to survive the next tax bill or inspection—but to grow something that gives you financial freedom, professional satisfaction, and the life you set out to
build.
You bring the expertise and ambition.
I bring the clarity, tools and structure to help you make it work.
Your Medical Expertise + My Business Acumen = Unstoppable Success
I don’t teach aesthetics. That’s your expertise.
I provide the business strategy, structure, and commercial insights that elevate a clinic from functioning to thriving.
I offer:
Tried and tested strategic business advice tailored to your clinics specific needs
A trusted network of providers and experts so you're always connected to the right people
Plug and play resources, process, template and frame works that save you time and headaches
Support & accountability - because having the right plan is one thing, but implementing it is what makes the difference.
You bring the clinical expertise and the drive to succeed. I’ll help make sure the business side is running just as professionally as your treatments.
Success Stories
Case Studies
Sarah Murphy
Anti Ageing Aesthetics
Before Coaching:
When Sarah first came to Aesthetics Coach, she was ready for change but lacked a clear path forward. Her clinic had potential, but operations were unstructured, staffing was a challenge, and she didn’t have clear goals or strategies in place. She wanted to rebrand and grow but felt uncertain about how to make it happen.
The Journey:
Working together, we:
Rebranded the business and relocated to a stunning new clinic.
Built strong operational structures and processes.
Introduced client feedback systems and proper accountancy practices.
Addressed staffing issues and created a more motivated, aligned team.
Set business goals, sales strategies, and life goals that made Sarah accountable and focused.
Gave her the confidence and tools to make great decisions as a leader.
After Coaching:
Sarah not only transformed her clinic into a thriving business but also grew in confidence as a leader. She now has structure, accountability, and a clear growth strategy. Beyond business results, she feels empowered, supported, and in control of her future.
"Aesthetics Coach has been more than a coach — a mentor, a strategist, and a confidant. helping me rebrand, restructure, and build a business I’m proud of, while also giving me the confidence to grow as a person and a leader."
Success Stories
Case Studies
Lucy Phillips
Kaizen Medical
Before Coaching:
Lucy’s clinic was successful but very owner-run, leaving her caught in the day-to-day and unable to focus on growth. She struggled with HR issues, inconsistent systems, and felt the weight of managing everything herself. The business needed more structure to grow beyond just her.
The Journey:
Through coaching and mentoring, we:
Guided Lucy through a full rebrand of Kaizen Medical.
Implemented new systems and processes that brought structure and efficiency.
Resolved HR challenges that were holding the clinic back.
Helped Lucy separate herself from the day-to-day operations.
Supported her shift from being an owner-operator to running a proper business with strong foundations.
After Coaching:
Lucy now runs Kaizen Medical as a structured, professional business with clarity and control. She feels empowered as a leader and no longer burdened by every small detail. With the right systems and team in place, she can focus on growth and the bigger picture.
"Aesthetics Coach gave me the structure and support I needed to step out of being owner-run and start leading a proper business. He helped me rebrand, resolve HR challenges, and build the confidence to move forward. It’s been a complete transformation."
Are you ready ?
Run your clinic with confidence, get in touch
